A successful social media campaign requires a lot more than merely having a social media account. Not only is it important to understand the way your audience uses social media and interpret the way your audience interacts across social media platforms, but it is also important identify ways in which these observations can be used in building relationships with customers. Engaging social media users is all about knowing your audience and appealing to their needs and desires, but it also has a lot to do with being in the right place at the right time. Improving engagement in social media spaces isn’t an easy feat, but here are three ways to improve social media engagement levels that won’t consume your life.
Determine Most Active Days of Week & Times of Day
For starters, the easiest way to improve social media engagement levels is to determine when your audience is most likely to see and respond to your social media posts. These statistics can vary based on industry, location, and a number of other factors, so in addition to doing broad or large-scale research, you should also conduct some research on a local or company-wide level.
Identify Most Engaged Demographics
Once you have a good idea of when you should be posting, it’s a good idea to identify who you are aiming your posts at. While smaller companies may need to focus on targeting demographics likely just to follow them, it is a good idea for larger companies to focus on identifying the types of people who are most likely to become engaged with and share their content and how the purpose of social media can be integrated into larger internet marketing campaigns.
Identify Most Engaging Post Types
My final recommendation when it comes to improving engagement levels for your social media strategy relates to identifying the types of posts that your audience is most likely to interact with. To do this, try categorizing your previous posts or the posts of your competitors based on whether the content appeals to your emotions or your rationality. Then determine engagement levels for each category to better understand the effectiveness of each post type. There are many categories other than emotional and rational that you can choose to use, so find what works for your business and your industry
Hopefully by now you have some better ideas for how to go about attracting and engaging a social media following. If you have any favorite methods of engaging users, please share them in the comments below.